The Looks That Are
Selling Right Now.
Ivory & Cream Sherwani
Ivory has overtaken traditional red and maroon as the groom's first choice in North and East India. Driven by social media and the "minimal but royal" aesthetic, ivory sherwanis with light gold embroidery now outsell all other colourways in our retail partner network during peak wedding season. Retailers in UP, Bihar and Jharkhand report ivory as their fastest-moving single colour.
Stock recommendation: 40–50% of sherwani inventory in ivory/cream colourways for Jan–Apr wedding season. Complement with gold and champagne accessories.
Wine & Burgundy Indo-Western
Wine and burgundy indo-western sets have become the dominant reception look across metros and Tier 2 cities. The category has shifted from novelty to mainstream — retailers who stocked indo-western three years ago are now seeing high repeat demand from younger customers who want a different look for each wedding function.
Stock recommendation: Indo-western should be 25–30% of a wedding wear retailer's inventory. Wine, navy and olive are the three colours with broadest appeal.
Black Bandhgala
Black bandhgala is the most consistently selling single piece in Indian men's occasion wear. It works for every function, every age group, every city. Retailers report black bandhgala as their single highest-repeat SKU — the piece that customers come back for again and again for different occasions throughout the year.
Stock recommendation: Always maintain black bandhgala stock. It is a year-round seller that drives repeat business more reliably than any other single piece.
Pastel Kurta Sets
Pastel kurtas — dusty pink, sage green, powder blue, butter yellow — have moved from boutique to mainstream over the last two seasons. Eid and Diwali drive the highest demand, but pastel kurta sets are now selling for casual family weddings and mehendi functions too, particularly among customers aged 20–35.
Stock recommendation: Stock pastels 6–8 weeks before Eid and Diwali. They sell out fast and are difficult to restock mid-season.
These trends are drawn from 20+ years of wholesale supply and active feedback from 125+ retail partners across India. What works in Patna is different from what works in Hyderabad. We track both — and share what we learn with our partners before each season.
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